Insights
Product, design, AI, and engineering perspectives from our team.
Adoption & change9 Oct 2026
Measuring AI Feature Adoption: A Framework for SaaS Teams
Usage counts don't tell you whether an AI feature is actually working. This framework covers event design, cohort analysis, and qualitative feedback loops for measuring real adoption of AI features in SaaS products — distinct from financial ROI modelling.
7 min readChris Kerr
Data foundations13 Aug 2026
Building an Experimentation Platform for Product Teams
Moving from ad hoc A/B tests to a real experimentation platform means getting event tracking, statistical rigour, and feature-flagging right — together. Here's what that infrastructure actually requires.
7 min readChris Kerr