Insights
Product, design, AI, and engineering perspectives from our team.

Adoption & change30 Apr 2026
AI Onboarding: How to Introduce Users to AI-Powered Features
AI feature adoption fails more often from poor onboarding than poor technology. Users need structured introduction to AI capabilities through progressive disclosure, transparency, and realistic expectation setting to drive genuine adoption.
7 min readChris Kerr

AI in production30 Apr 2026
Designing for AI Errors: Graceful Degradation and Fallback Patterns
AI systems fail differently than traditional software, requiring fundamentally different UX approaches. Learn how to design graceful degradation patterns and fallback strategies that maintain user trust when AI systems struggle or fail entirely.
8 min readChris Kerr

AI in production28 Apr 2026
Conversational AI Design: Building Chatbots That Don't Frustrate Users
Conversational AI systems succeed when users forget they're talking to a machine. The difference lies in thoughtful UX design that prioritises human communication patterns over technical convenience.
6 min readChris Kerr