Insights
Product, design, AI, and engineering perspectives from our team.
Data foundations23 Aug 2026
Causal Inference for Business: Beyond Correlation in Analytics
Correlation-based dashboards can tell you what happened, but not what will happen if you change something. This article explains when that gap misleads resourcing and pricing decisions, and how A/B testing, quasi-experiments and uplift modelling give growing Australian companies more reliable answers.
7 min readChris Kerr
Data foundations13 Aug 2026
Building an Experimentation Platform for Product Teams
Moving from ad hoc A/B tests to a real experimentation platform means getting event tracking, statistical rigour, and feature-flagging right — together. Here's what that infrastructure actually requires.
7 min readChris Kerr