Supporting motherhood journeys through an interactive and feature-rich platform to share stories, videos and resources.


During a time of excitement and uncertainty, how could pregnant women and new mums be supported to feel more capable, confident and organised? The team from Mumli partnered with Horizon Labs to bring their new idea to life.

The need

The founder saw a gap in the market to create an app that helped expecting and new mums through their pregnancy and motherhood journey.

The idea was to provide a more communal way of mothering by empowering, supporting and allowing mums to share stories and resources.

The challenge

As a start-up, the team at Mumli needed a digital partner that could help turn their initial concepts and objectives into a new mobile app that was easily accessible and helped connect new mothers anywhere in the world.

The solution

Collaborating closely with Mumli, we crafted, built and launched a native app that worked across all major devices and operating systems. During closed beta we have continued to provide ongoing product consulting and engineering to ensure the success of Mumli when it goes live.

Horizon Labs is passionate about being involved in projects like Mumli, that help to make a positive difference to the lives of users.

“The team at Horizon Labs have been game changing for our company. They have supported our product from day one and we wouldn’t be where we are today without their extensive skill set, passion and outright hustle. I couldn’t recommend them more to a business looking to turn their vision into a reality.”

Melanie Corlett, Founder of Mumli

Product consulting

Helping to shape the idea, provide technology selection and team formation.

Product strategy reviews

Reviewing the product direction, providing strategic and technical advice.

Mobile app development

Product design and engineering of the Mumli mobile app.

Team building

Recruiting and interviewing candidates for internal team development.


Let's build something game changing together