A game-changing training and nutrition coaching app for the next generation of fit.


The digital health and fitness marketplace is highly competitive. But great ideas like Proudly offer something completely new for the next generation of consumers.

The need

Already a popular online fitness trainer, Sophie Allen wanted to increase engagement with her current audience and build subscribers by providing highly-tailored custom workouts and nutrition advice.

The challenge

Sophie understood how competitive the health and fitness space was, and the high expectations around user experience, so she knew she needed her own mobile app to differentiate and grow.

She partnered with Horizon Labs for a full-service offering to help her design and build a high-end, scalable digital platform and experience.

The solution

Horizon Labs assisted throughout the entire process from product strategy and product design, through to mobile app development and deployment.

Proudly now provides users with a rich and interactive experience, offering personalised coaching, nutrition and lifestyle plans to subscribers.

After meeting several companies it was clear Horizon Labs was the right partner to bring my vision to life. Every step of the process was realistic, innovative, clearly communicated and delivered to the highest standard. I’m excited to continue working with the team to bring out new features and build the Proudly brand.

Sophie Allen, Founder of Proudly

Product consulting

Helping to shape the idea, technology selection, project scope and roadmap.

Product strategy reviews

Continuous review and refinement of the product direction, including strategic and technical advice.

Product design

Product design and administration platform to support the app.

Product engineering

Development of the Mobile app, web based administration application and API


Let's build something game changing together