An immersive and unique storytelling platform to promote some of Australia’s best travel destinations.


Using the very latest in experiential digital products, the founders of Australian Bucket List believed there was a gap in the online marketplace in how travellers plan, book and share their holidays.

The need

While there are countless websites and apps providing information for travellers, much of it is purely transactional and uninspiring. Not only does this limit the online experience for adventure seekers but it makes it difficult for tourism operators to showcase their products and services.

The challenge

To transcend the current travel experience, Horizon Labs partnered up with Australian Bucket List to design and build a fully-immersive and content-led marketplace to benefit both travellers and tourism operators.

The solution

Using a highly iterative approach, we helped design, build and launch a web platform and mobile app where professional content creators and everyday travellers could easily share their experiences in an immersive and entertaining way.

Australian Bucket List also allows visitors to search destinations across the country and receive advice and tips on the best experiences, tours and events.

“We felt like a real team from day one. Horizon Labs has exceeded my expectations from design to development, and I love how I can trust them with product strategy too. ”

- Anna Kerr, Co-founder ABL

Product consulting

Helping to refine the idea and provide appropriate technology selection.

Product strategy reviews

Reviewing the product direction, offering ongoing strategic and technical advice.

Mobile app development

Product design and engineering of the Australian Bucket List mobile app.


Let's build something game changing together